Variable | N = XXX | % |
Organization | ||
Non-governmental organization (NGO) | 85 | 37.61 |
Government organization | 60 | 26.55 |
Business | 35 | 15.49 |
Non-professional (school, contest, etc.) | 46 | 20.35 |
Intended audience of the video | ||
Young adults | 38 | 17.76 |
Adults (parents/grandparents) | 58 | 27.10 |
Professionals | 1 | 0.47 |
General audience | 107 | 50.0 |
Other | 10 | 4.67 |
Overt messages | ||
Out of reach/hidden | 74 | 28.79 |
Don’t share | 16 | 6.23 |
Use only as prescribed | 90 | 35.02 |
Addiction recovery | 13 | 5.06 |
Other | 64 | 24.9 |
Precede-proceed model | ||
Predisposing factors | 201 | 96.07 |
Enabling factors | 50 | 23.92 |
Reinforcing factors | 138 | 66.03 |